Gentl

Award Winner
Bundle Products
Multi-language website
Online Store

About The Project

Industry :

Ecommerce

Sector :

Sustainable Fashion

Niche :

Apparel and Textiles

Country :

Germany

Technologies:

Team Size :

Backend developer (2), Frontend developer (2), GSAP animator (1), QA Project manager (1)

Initial Goal

One of our esteemed European clients in the clothing industry envisioned an online shopping store that would stand out for its simplicity, elegance, and efficiency. They aimed for a design that was clean and modern, reflecting their brand’s professional image and aligning with the dynamic trends of the fashion world. Additionally, the platform must be developed swiftly and seamlessly, ensuring timely delivery without compromising quality. A key priority was creating an intuitive and user-friendly experience that would make online shopping easy and enjoyable for customers, ultimately boosting engagement and driving sales in the competitive clothing market.

Pain Area

The primary challenge in this project was to enable users to add an entire product bundle to their cart with a single click, rather than selecting items individually. This feature needed to be implemented seamlessly without compromising user experience. Additionally, maintaining optimal website speed while incorporating custom animations posed a significant challenge, especially given the performance demands of a shopping website. Striking a balance between functionality, aesthetics, and speed was a critical pain point during development.

Development Approach

Research & Strategy: We performed market research to identify user preferences and competitor strategies in the jewelry industry.
User-Centric Design: Focused on creating a modern, luxurious design to reflect the quality of the jewelry while ensuring ease of use.
Development Process: Built a responsive WordPress website with WooCommerce. Advanced search filters and sorting options were added. Integrated payment gateways for a seamless checkout experience.
Performance Optimization: Used lightweight code, image optimization, and caching for faster load times.
Post-Launch Testing: Conducted rigorous testing to ensure the website worked flawlessly across devices and browsers.

Deliverables Outlined

Custom E-commerce Platform: Designed a fully customizable e-commerce platform tailored to the client’s needs, ensuring smooth product browsing and checkout experiences. The layout was clean, modern, and visually aligned with the client’s brand. The design incorporated intuitive navigation, interactive features, and user-friendly layouts that encouraged higher engagement and conversions. Extensive testing ensured seamless functionality throughout the shopping process.

Bundle-Add-to-Cart Functionality: Developed a unique feature that allowed users to add bundled product groups to their cart with a single click. This functionality simplified the shopping experience, catering to users who preferred purchasing complete sets rather than individual items. Built using advanced JavaScript and backend integration, the feature worked flawlessly across all devices, boosting user satisfaction and convenience.

Multi-Language Support: Implemented multi-language capabilities to cater to a diverse, global audience. This included translations for key pages, ensuring users from different regions could easily navigate and understand the website. The functionality was designed to accommodate additional languages in the future, making it a scalable solution for international growth. Language-specific content also maintained SEO relevance in different markets.

Responsive and Optimized Performance: Delivered a responsive design that adapted seamlessly to various devices, from desktops to foldable phones. The website was rigorously optimized for performance, ensuring fast load times despite its interactive features. Testing across multiple browsers and screen sizes ensured the highest performance benchmarks, minimizing bounce rates and enhancing user satisfaction.

Challenges Faced

The integration of the one-click bundle addition feature was a key challenge, requiring seamless coordination between frontend and backend systems without compromising the user experience. Maintaining website speed while implementing custom animations was another hurdle, as shopping sites demand fast load times for optimal performance.
Developing a custom CMS that was both robust and easy to manage posed challenges, particularly in handling a large product catalog and order management efficiently.
Additionally, integrating third-party tools like Klaviyo, WhatsApp, and multi-language and multi-currency support required careful configuration to ensure smooth functionality and compatibility across devices.

Solution

To address the one-click bundle addition, we implemented a streamlined system that allowed users to add entire product bundles to their cart with a single click, enhancing the shopping experience and simplifying the checkout process.
For the website’s speed and performance, we optimized the backend infrastructure and employed efficient coding practices to ensure fast load times, even with custom animations integrated into the design.
The custom CMS was built with user-friendliness in mind, allowing the client to manage their product catalog and orders efficiently, while still providing the flexibility needed for a growing business.
Third-party integrations, including Klaviyo, WhatsApp, multi-language, and multi-currency support, were smoothly incorporated to enhance customer engagement, provide a global shopping experience, and improve marketing capabilities.

Code and Core are more than just a service provider; they have been a reliable partner for us for years. They are always available and ready to assist, demonstrating a high level of professionalism and responsibility. We worked together to develop a WooCommerce-based eCommerce site with a custom design created from scratch. I truly appreciate the excellent work and the support they provide on an ongoing basis.”

Maor Kotler

Unique or Interactive elements

Creative and Custom Hero Slider

A dynamic, visually impactful hero slider that showcases key products or promotions with smooth transitions, capturing users’ attention right from the landing page.

Custom Shop Page Design with Responsiveness

A fully personalized and responsive shop page, optimized for all devices, offering intuitive navigation and a seamless shopping experience.

Attractive Mega Menu

A visually appealing and easy-to-navigate mega menu that organizes product categories and subcategories for quick and convenient access.

Parallax Animation

Engaging parallax animations that add depth and interactivity as users scroll, creating an immersive and modern browsing experience.

Success Story

Bundle, Product feature

Award, CSS-Winner

Award, Honorable mention

Through dedicated teamwork and meticulous attention to detail, we successfully delivered a cutting-edge e-commerce website that not only met but exceeded the client’s expectations. The innovative features we implemented, such as the one-click bundle add-to-cart and a fully responsive design, contributed to an exceptional user experience.
Our efforts didn’t go unnoticed—this website was honored with an award on Awwwards.com, one of the most prestigious platforms recognizing digital design excellence worldwide. Additionally, the site achieved a 90+ Google PageSpeed score, ensuring top-notch performance and a fast, smooth browsing experience for users across all devices.
This success reflects our commitment to quality, innovation, and creating impactful digital solutions that resonate with both users and industry experts.